Hi, this is Jason TM, today I interviewed a foreign language education product manager who makes light learning paper for 3 minutes. We have a team of English content, and we have a second foreign language content team, Sonia and Stacey.
Jason: Everyone's busy lately😢 thank you very much for the interview in the spirit of the world.
Jason: Please let me know a simple self-
Haley: Lemonade's English content business team is product manager Haley! 🙂 research, planning and producing English educational content with English educationPM. As a product manager, I am 'all' responsible for the overall work of completing the educational content.
Stacey: Hi, I'm a Second Foreign Language Content Business Team Japanese Product Manager Stacey.
Sonia: Hi, Lemonade is a second foreign Spanish PM Sonia. As Stacey introduced us, our team produces a variety of second language learning content, among which I produce content related to Spanish.
Jason: Yes, thank you for your introduction, can you tell us more about what you're doing?
Haley is meeting with headteacher Andrew.
Haley: Yes, I plan a variety of content through market analysis, competitor research, customer analytics, etc. and I write textbook manuscripts for content, and I also do lecture planning and direction, depending on the situation.
Sonia: As I said, I'm mainly responsible for creating learning content related to Spanish; my most representative job is to create textbooks and create Internet lectures that I can learn with textbooks; I write manuals, find competence authors, and write books; in addition to content for sale, I also create interesting content that will be uploaded to social media to motivate learning Spanish across a variety of channels.
Stacey: I plan and produce content related to education in Japan, and it's about identifying market trends, finding improvements in between, and planning and creating new things so that more people can study foreign languages in a better way.
Jason: The job of learning ACCOUNT is actually not popular, so I want to hear about a particularly memorable episode while doing this.
Haley: I was so new that the content I created was completed and opened after I joined the company; with the help of many people, I realized how much effort goes into this, even if it's actually so exciting that the content I've planned is contoured and created, and I think I'm always trying to work with that heart in mind.
Sonia: I remember the first project I had on my own; I planned and wrote it under the coach of the team, but it was great that I was able to plan in the direction I wanted because it was my own project, and I felt the greatest shyness when I saw that the content that started with my ideas was being positively evaluated in blog reviews, etc.
I'm hurriedly immersed in a photography request (...) Stacey doing
Stacey: Me, me too! I remember the first project I did; it was a project that planned and produced a book called Light Travel Japanese, and what kind of product do you want to plan for an interview? I remember saying that I wanted to create travel-related content that I normally liked and was interested in; I had been traveling to Japan since I was about a year old; I used to travel to Japan since I wasn't good at Japanese, so I remembered the difficulty and the expressions I needed. Most of all, it's hard for a lot of people to make my own products; it's probably an experience I'll never forget.
Jason: Oh, all three of you were impressed with your first project, and I think you've been helped by a lot of people.
Haley: The product manager has a lot of collaboration with other departments, and collaboration is very important.
Sonia: Yes, we work with most departments. As a PM, you go through a variety of processes to complete a project. You need to create books, create Internet lectures, create sales pages, collaborate with many departments, and complete projects. In order to create a book, you first have to write a manuscript; after you write a manuscript, the design team decorates it neatly and makes it into a book, which together talk about how to be readable, what parts should be emphasized, and what parts need to be modified; it seems that you will collaborate for the longest time; in the subsequent in-lecture production, you will be photographed with PD and sent and received feedback. As you create textbooks and in-lectures, you need to have a meeting with the marketing team, who are responsible for selling, so you need to share details such as the planning intent of the content, the target audience, and the open schedule.
Stacey: Amyo, I agree 200% that content can't be released to the world without collaboration. We are always working with various departments to create a single product, such as a design team and video team that makes the plan possible to see and touch the plan at the head, a marketing team that makes the products that are made available to many people, and an operations team that makes sure that the sales are right.
In FCL, many punters row for one purpose
Jason: Everyone is humble... But while it's important to get help from other colleagues, it's also important to have a pm play a role? I think there are capabilities or qualities that are particularly required of the PM...
Haley: Creating educational content should be the basics of language skills first, and Korean proficiency is important; many people think that only those who major in the language or education can do this, but if you are a non-professional and are passionate about language and language education, majoring is not important.
Sonia: I think that knowledge of the language you're in charge of is a top priority, because I think it's your ability to plan as much variety and rich content as you know, so you have to continue to study and study your language without focusing on it. Next, you're planning your own content for sale, so you need to know what content is in the market in your language, what people are learning that language, and so on; the content you want to create personally and the content you want may be different, and if it doesn't match, the content you've worked with for months won't shine through. Finally, there are cases where you have to manage the whole project, so you have to deal with different things at once; it's a good thing to have MBTI's J tendency to schedule well and handle things well and well, without panicking when different things overlap. (I'm unfortunately P, but when it comes to work, I'm trying to be J. 😂)
Stacey: We work in the foreign language education market to communicate with learners (consumers) as a product, so I think it's important not only for foreign language skills, but also for the eye of reading the flow of the market, the mindset to create something better, and the ability to accurately understand the needs of consumers. (haha.. However, I'm always thinking about ways to strengthen these competencies, and I'm trying to grow more every day, so I'm working with foreign language students, but I don't think there's a relationship between non-professional people, so I think it's good if you're a non-professional and have the ability to plan and create something.
Jason: What kind of skills can you train?
To plan content that fits your consumer needs, it's necessary to keep an eye on the flow of the education market
Haley: What I always feel while working is that I need to understand the rapidly changing flow of the education market; I need flexible communication skills because I need to collaborate with different teams, and I usually think about how I can do market research personally or how to communicate with flexibility.
Stacey: I'm similar to Haley, and I think it's important to keep an eye on the market by consistently accessing a lot of content, often; the more you know about that field, the better and worse it will be, and you'll have a more objective eye, so I started researching market trends last month. We're analyzing what products are available, what are the features and pros and cons, and analyzing why certain products are responsive in the existing market.
Sonia: Well, I'm personally focused on maintaining/strengthening my language skills; I'm constantly studying with my native speakers and teachers, too; I speak Spanish often with my friends and teachers, and I try not to forget Spanish; I want to keep the language out of my life, whether it's Spanish-speaking dramas, Watching YouTube or listening to podcasts; doing so not only improves my Spanish skills, but also inspires me when I want to create new content.
Jason: Yes, so what kind of personality/inclination is better suited to this? What if you told us about a personality that you would rather be personally fit than able?
Haley: It helps to be creative in planning fun new content that sets it apart from the variety of content that's already created.
The incumbent PM heard the PM's essential "meticulousness"
Sonia: Yes, I think scrupulousness is really important; I think accountability is essential to that, and meticulous planning and content reviews are essential to providing trusting content to learners, and it takes collaboration and effort from different departments to create a single content. Many of you are working with a great responsibility to work together, depending on the PM's plans.
Stacey: It's all right, but I looked at it from a different perspective. I think the PM should basically be interested in doing a good reverse paper and making something. If you already have content, we don't have to create it again and again, but first of all, you need to look at ready-made products from the perspective of the learner. 'I hope this improves a little bit?' If you think about it, you have to want to make something better. In that context, I think "from a learner's point of view" and "I think it's not a good fit to create something new." In order for a product to be created, you have to communicate with a lot of people, so it's important not to feel burdened with communication.
Jason: Thank you for the pros and cons of your job, what are the pros and cons of learning WHAT YOU THINK OF, AND WHAT?
Haley: The great thing about doing this is the sense of accomplishment; I always feel like I'm a big accomplishment because I can see the hard-planned and produced content being sold as textbooks, lectures, and merchandise. The downside is... Well... There's so much to manage in the process of content completion...?
Sonia: The advantage is that we feel great when we see reviews from customers who have learned from our content; we're most pleased with the positive reviews, and we're grateful that negative reviews can help you create content in the future, even if it's unfortunate to see negative feedback. But sometimes, when I study Spanish, which is a foreign language, it feels strange and difficult; I'm Korean^^; after all, many people are learning with my content, but if you make a mistake, it's a big deal!
Stacey: I think being able to create what I thought was a big plus; everyone thinks, 'I wish I could have this', and I've been able to achieve that in the Japanese language education market, of course, there's a lot of things that need to be coordinated by thinking about market flows or consumer needs, but I think that's a very attractive feature. I'm actually very satisfied with my job, so I don't think I've ever thought about the downsides... Well, you have to constantly study? I don't like studying....it's a joke hahahaha content in my favorite language, it's fun to be personally.
Jason: Do you have a personal goal to make in Lemonade?
Haley: I feel motivated to always be working with great colleagues; my goal is to be a product manager who can motivate someone when it comes to work.
Sonia: I want to create more Spanish content in Lemonade; Spanish is a second language, so there are not yet many different types of content that I can learn than English, Japanese, or Chinese; I want to create content that will satisfy the needs of more learners in Lemonade.
Stacey: I want to create content that can drive the flow of the foreign language education market. I want to create a good educational product that resonates with many learners like never before, and benchmark it against other companies. (....)
Jason: It's a bit of a fun... If you have a new colleague, which one do you want to work with? When I hear your goals, I think somehow your colleagues have high expectations.
This bright energy-spewing man is the team leader who has a second foreign language
Content Business Team
Haley: Well, no? It wouldn't be great if you could share different opinions about your content and work with someone with bright energy.
Stacey: I've never thought specifically about how I would work with someone who is good at communication, yet, because our team is a place where people of all personalities are as diverse as the diversity of languages, I don't want to set new colleagues in any particular form. (haha)
Sonia: I hope you're able to have fun and synergy when working together! Pm's work is more variable than you might think, and as planned, everything doesn't work out on schedule. I hope you can look for other ways to be positive. I also believe that if you have a passion and expertise in language, you can create positive synergies. 😊
Jason: Oh, you do, now that's the last question, the last thing you want to say, short and concise!
Sonia: I want to explain to those who will be working together about the vision of this work; in the future, more and more people will be learning foreign languages; and if foreign language learning has been test and certification-based learning in the past, the motivation to learn will change more in the future; if you want to continue to follow the needs of changing learners and create new and diverse content, come to Lemonade. 🙂
Stacey: I want to share one experience that I've felt rewarding and fulfilling, even if it's not a vision, in a similar vein to Sonia, and I frequently look at our content reviews. It's really happy and rewarding when you have a good review, like it's fun or useful; every time you feel that learners are studying with content that's been through my hands and building knowledge through it, I'm really happy. During the "Light Travel Japanese" review, there was a person who wrote, "I really needed this expression, but it's really useful," and I remember going in and seeing it for a few days. I went back to the university and asked my professor a question and got answered," and as soon as I saw it, I was so excited and delighted that I shared it with my company messenger team room. haha)
Haley: I personally reflect on the meaning of working in lemonade; being a part of a fast-growing lemonade feels just as much as it does; seeing a company that has not stopped growing since I joined the company makes me more passionate about my energy.
I'm hiring a foreign language education content manager to do with Lemonade!
Jason: Yes, thank you for the neat answers to the end 🙂!