Hi, this is West Yura, who is represented by Lemonade.
What emotions do you have when you study a foreign language? Maybe it's anxiety, stuffyness, burden rather than positive emotions? We are always very good at learning foreign languages. However, studies that start urgently usually fail. The idea of late makes us more urgent, and it makes us set goals that we can't afford in a hurry.
That's why we often think of language skills first, starting with negative keywords like "burden" and "stress," and "hurt." It's an undeniably inconvenient truth. The last 10 years of foreign language education have not been pleasant for us.
It is said that the average adult needs to invest 720 hours in learning to learn a language at an intermediate level. Even if you study for an hour every day, you have to do two years to get halfway there. But our reality is that we focus on one hour a week, rather than an hour a day. If we want to speak a foreign language at an intermediate level, it would be realistic to see two to three years in a short time and five years generously, and to have a medium- to long-developed learning plan.
But in this market, no one tells you the reality. Companies are fast-feeding on stimulating and unrealistic commitments such as "10 minutes a day," "one year full recovery," and "100 percent guaranteed sexual performance." For them, "eye-catching" is more important than "gaining faith" from consumers.
The right foreign language learning product must be i) proven to actually improve a learner's language performance. ii) Educational content/services tailored to learners' learning goals and current levels, and iii) it's better for anyone to start with a light heart. Of course, the most important thing is the low cost of iv) products that you can learn consistently in the middle and long-lasting years. Do you ever see a company that meets all these conditions right in your head? Probably not. In 10 years, we'll all think of lemonade.
So lemonade is a 'goal you can afford'. We constantly work on educational methods that give everyone a small sense of accomplishment. It does not have slogans such as "10 minutes a day," "1 year full recovery," or "100% guaranteed sexual performance." Creating foreign language education content and services that anyone can casually and happily consume, rather than empty promises that don't guarantee anything.
To create a 'goal we can afford', we focus on three things:
· Price competitiveness: Anyone consumes content at a price that is not burdensome (not cheap, sex or b.)
· Change of perspective: Breaking the stereotype that 'studying is something that must be endured by means of a means'
Continuous management: presenting a roadmap to achieve the ultimate goal
At first glance, it seems like an easy goal, but it's a challenge that many companies haven't been working on in decades. Creating a service that is thoroughly tailored to the perspective of real learners, not the company's perspective. Lemonade will create such an educational service that is loved by all learners in the APAC region, both domestically and internationally.
What kind of company is FastCampus's CIC, Lemonade?
As of July 2020, the first year sales created by the average age 27-year-olds were 3 billion.
The results were created by short-experienced and business-managing team members, and I'm sure the goal of 'Asia's #1 company' will never be a vain dream if we're with better people than we do.
With the global language education market growing to nearly 300 trillion, the sales of published and offline lectures from older generations are still inges the language education market. Edutech's share of the current education market is only 7%, which is said to be almost the only way to bring about innovation in the market. I think lemonade has a chance in the market right now.
To focus on achieving your goals, without missing out on the market opportunities of the day, Lemonade does this:
1. Passion for Language All our actions start with sincere sympathy for our customers' problems; Lemonade recognizes and solves the current problems of language education.
2. High Responsibility & High Freedom We believe that the growth of high responsibility and corresponding autonomy companies should be premised on employee belief, active mentoring and feedback. Lemonade grows through trust/support/mentoring, not by monitoring/management/intellectual of bosses; it is all about developing the ability to create customer impact through high self-entity and accountability.
3. Ultimate Optimism It's business that brainwashes itself into being infinitely positive; it's always not like you're going to be successful, you're 100 times a day, and you're afraid, but you're also positive about trying; there are many things that can't be done. Find a reason to be and challenge it.
4. Performance Oriented Results Based on the oriented mindset, we talk about my performance based on the exact numbers; we believe that we are the result of sharing learning in the process, not repeating the same mistakes, and the impact that is eventually delivered to the customer.
5. Be Adventurous, Creative, and Open There's no 'did it' since we're more creative and bold; challenges are the biggest driver of our company; we always look for better ways, more efficient ways, more fun ways; lemonade is an organization that does sample-free, unprecedented things.
In fact, with more than 70% of our team members specializing in language, we are a group of 10 language experts. It's a challenging young startup with a personality as diverse as a variety of language skills, but also a mature company that knows the virtues of humility. Here's a summary of our characteristics:
· Those who want to get close to perfection by driving high expectations of themselves
· People who believe in the ramifications of teamwork rather than their ability to do so
· People who are challenging new issues to solve problems like adventure in extreme situations
· People who know that first thinking from the perspective of others is to develop their own thinking.
· A person who has faith that he or she will be able to change the 'world'
The organizational culture we create is as follows:
1. We respect each individual's personality and taste
We love your unique identity, which can be a little special. It is a colorful organization full of individual individuality, that is what lemonade is aiming for.
2. We try to minimize errors of thought
The human brain is lazy. I have to challenge and be strict with me if I'm always maintaining objectivity, and I'm wary of my thoughts. He praises his position of finding compromises rather than black-and-white non-thesis and focusing on "problem solving" rather than emotional retrospectives.
3. We do not respect or coerce the bonds between employees.
Company dinner? I'll do it about two times a year. The company is just a place to work.
4. We aim to develop smart way of working
At first, we will try the manual, but we are constantly looking for sustainable ways to improve our work.
5. We aim for the best compensation policy
We'll do everything you can in the education industry, including the highest annual salary compared to the industry and up to $5 million annual education support.