Lemonade says it's 'tight'

Startups that want to get on a rocket boast 'quick decision making' wherever they are, but lemonade doesn't favor fast communication. We're more 'tight' than that. Let me introduce you to the "Fast Accesse Core Communication" style and how we can create conversations.


Lemonade's Communication Principles (2020) introduced in the On boarding training for new students. 10.)


FAST:Lemonade says it right away.

We have to deal with it immediately if we want to do it, and the directness is unraveled. As shown in Lemonade, lemonade communication is also aimed at "rapid delivery." If you have a message that you need to send or want to send, we will send it to you at any time without delay.


Last May, we opened the speech contest What's Your Story. 1:1 Through the English language education brand Fast Source, it was the goal to open a chapter where students could share the stories they wanted to share.


It was quite a challenging experiment for us. Breaking the frame of a product called a conversation lesson and creating a chapter for each person to share their voices with.

At first, Koreans who were afraid to speak English were worried about english speaking events, but the question mark in their heads soon turned into an exclamation point. More than a hundred applicants competed for the finals, and eight of the selected high-scoring players were vocal on a variety of topics. I want to catch the idea that came up immediately immediately and realize it, and it is not our work figure itself.


Fast One's Your Story, Fast One Speech Contest


Accurate: Lemonade says exactly that.


We are the ones who communicate accurately at the right time. Lemonade believes that 'understanding the needs' of colleagues and customers you work with is a shortcut to a successful business. Because times change without pause. The education market, of course, is all markets. For more than five years, the middle and long-term plans have been in a pointless era. No, maybe even the annual plan has become meaningless.


Lemonade is a half-yearly time to head off with senior-level leaders and discuss and develop the direction of the business at that time. The main agenda at this time is only one. "Thoroughly looking at the customer from the customer's point of view".


The key here is that any topic should be shared and discussed with 'leaders of all departments'. Sales/non-sales. It divides the various perspectives, perhaps even outlandish opinions outside of practical common sense.


Lemonade's leader-testing is a time to diagnose whether we're really on the right path, not just my work, my team's performance, and it gives me a step closer to the market and the daily lives of our customers.


2020 First Half Leader Testing


Core: Lemonade says succinctly.


We only say the core. I was annoyed by the new work in the middle of my work, and everyone would have it once. In fact, one study showed that office workers experienced an average of one in eight minutes, or six or seven times an hour, with another thing stuck in the middle.

If this is true, assuming eight hours a day, we are disturbed by concentration and immersion because of other things that are sandwiched in the middle 50 times a day.


In a company full of distractions, you'll need to tell the core before you or your opponent is distracted to communicate with someone. Of course, if you're going to have time to focus on your opponent here, you'll need to be concise from the core.


The town hall art of lemonade, packed with more than 10 speakers, shows the essence of concise communication. The total running time of the event, including all the presentation times of all speakers, is only 1 hour. All members of the town hall committee who are to make an announcement are always in a burden. This is because we are on a burdensome mission to effectively communicate last month's performance, future plans, business unit insight discussions, announcements, and more.


But the habit of desperately and reducing a line of presentation scripts has created a concise culture of communication for Lemonade. It's not that difficult and colorful, it's not about saying well, it's "treating your opponent's time as a rude act."


In the future, Lemonade will insist on tight communication that quickly and concisely points to the heart of the world. I hope that journey will be with you. If you would like to see more information about what you can do with us, check out the links below.

Where all your footsteps lead to achievement, lemonade